HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?

The ancillary tasks that we were given to do included producing a newspaper poster or advertisement to promote our radio drama. We also had to construct an example of a radio listings guide in which we schedule our radio drama within. These two aspects of radio drama are generally important as they inform the reader of the radio dramas existence, they are used as tools to both attract the listener and then to let them know when they can enjoy the playing of it.


The combination of the three completed forms work very well. With the nature of the drama; being that it is a thriller story, the way in which I designed my poster advert suited the sombre chilling moods evoked within our radio drama. This link between story and image representation is important to create the right sort of imagery so as to help the listener absorb the story better.

Additionally, the authenticity of the radio listings spread was also to translate a reliable source of which the listener can refer back to if they need any extra information on our radio drama. After informing listeners of the time and date of which the drama would be played, the 'Today's Choice' section gives another opportunity to promote the final product even more. We can communicate with and persuade the audience to tune in – make them feel as though they would be missing out if they didn’t listen.

Both of the ancillary texts also support each other in that the image that was added into the review section of the listings spread was that of the one used for the final poster. They are particular valuable in that they can reach the eyes and attention of millions of people in one instance. Millions of newspaper copies are printed and sold every day, all those who still buy the publications are all potential listeners of the final product. Similarly, all those who then obtain the Radio Times magazine, are even more potentially going to tune in. Their purchase of the publication already proves they probably enjoy listening to radio in house dramas; the only thing left to do is convince them to listen to our product. In the end, I feelthat this acts as easy mass promotion and guaranteed listeners for our product.